Experience

MANAGER OF INTEGRATED MARKETING AND CONTENT STRATEGY • IFCJ • DEC 2021 – PRESENT

• Devised and implemented organizational content strategy for each of IFCJ’s outreach channels—DRTV, Philanthropic Giving, Digital Marketing, Direct Mail, and Social Media. This resulted in three years of revenue growth, becoming a Forbes top 100 charity.

• Managed a team of content producers in Israel to collect 300 recipient stories annually.

• Led the growth of IFCJ’s internal production team, selecting and training the Director of Production

CONTENT STRATEGY ASSOCIATE • IFCJ • JAN 2020 – DEC 2021

• Crafted strategic daily communications materials to support global brand strategy.

• Produced monthly analysis of content efficacy and developed new content benchmarks.

• Developed a content collection project management system, resulting in an increase in total output by 27%.

DIGITAL MEDIA COORDINATOR • CCOB • FEB 2019 – JAN 2020

• Created and implemented the strategic, multi-faceted communications program designed to expand communication with members online through the organization’s web, social, and video platforms.

• Produced, edited, and delivered new influencer podcast content.

MANAGER OF CONTENT • WORLD RELIEF • APR 2018 – JAN 2019

• Developed and implemented new asset management system.

• Coordinated influencer trip to Rwanda, including all audio production.

MANAGER OF DIGITAL CONTENT • WMBI • AUG 2015 – MAR 2018

• Led a team of 6 individuals to manage all the web properties of WMBI.

• Managed and oversaw a successful CMS transition delivered on-time and under budget.

• Collaborated across all departments to increase knowledge base and implement best practices online utilizing a data-driven approach.